Executive Creative Director:

Freelance

​2016 - present

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As a multidisciplinary designer, I use a unique lens to design products, branding, + experiences for startups that are looking to do things differently.  Get in touch to learn more.

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Creative Director:

iHeart THIS LLC

​2013 - present

 

In a bold attempt to address plastic pollution and world hunger, I invented a new approach to eating on the go : the Heart Part.  A heart shaped utensil that opens apart into two forks, two knifes and two scoops.  It is biodegradable, reusable, and asks people to rethink our consuming and disposing habits by turning a plastic fork that would be trashed, into something that people would treasure.  

 

As a startup venture, this role integrated a multitude of responsibilities including:  complete creative direction, R&D. logo design. packaging design. branding & web design. sourcing ethical manufacturers of the product line (in India.)  quality control. mass production. logistics. warehousing. design and production of marketing material. art direction of the commercial video. design and installation of trade show booths. creation of pitch material. public speaking at venues including Google plex, GE, Duetsch Bank, London Excel, & The Business Design Center.  PR. Social Media content creation. Media appearance on The Martha Stewart Show.  (and many other roles, Id be happy to talk you through the experience if you are interested in knowing more) 

 

Creative Director : This is Lester

​2013 - 2014

 

This is LESTER is a New York based full service experience design agency working with global brands, artists and cultural influencers. We partner with our clients to create experiences and environments that bring their unique voice and message to life.  Working alongside the Founder and Head Creative Director on a number of projects, my role was to concept, visualize and materialize ideas to express brands through meaningful experinces.  From designing concept stores, to branding high profile events.

 

Art Director : Hi-Impact Communications

​2010 - 2013

 

Hi-Impact is a communications agency offering PR and event marketing services with a quantifiable twist. Projects range from event production, to product placement and media relations.  My role at hi-impact was to develop the in-house marketing material and branding for a new accessories line. Additionally, I worked on the branding and graphic design for some of our Virgin Atlantic PR events including a press conferences held in Las Vegas with Richard Branson, and the annual IFE CEO summit on Necker Island. 

 

 

Art Director : XA, The Experiential Agency

​2008 - 2010

 

During my years at XA, the brand propelled from being a production agency to a comprehensive award-winning event marketing agency. My role as Art Director offered daily support to the Creative Director in all creative operations relative to new business opportunities and client projects.  Here are some of my responsibilities working at XA over the 3 years: 

 

Developing and overseeing creative design solutions for all client briefs. Conceptualizing and communicating ideas through pitches and presentations. Rendering event environments. Drafting floorplans and elevations of spaces. Sourcing and liasing with vendors for materials and fabrication. Managing projects in a creative capacity. Liaising with clients to manage expectations. Reviewing and approving proofs of designs. Working within budget and scheduling parameters. Overseeing production of my designs.  Prop shopping.  On-site setup and creative direction. Event photography. Creating company collateral and casestudies of past events.  Floral design.

 

3D designer : Imagination USA Inc. 

2006-2007

 

Concept Development and production of international projects ranging from mobile road shows, to exhibition design.  Brand awareness and insight development, following trends, competitors and clients.